The story

The Anookis characters are born in 2000, when the graphic designers Moetu Batlle and David Passegand, both graduates of Ecole Supérieure de Design Industriel, founded their multimedia design agency called Inook. Moetu brings in her graphic creation talent and obsession with perfection. David is their projects’ digital mastermind with a true gift for animation. Together they conceive an original and off-the-beaten-track way to promote their activity: they create 2 characters to animate their website and a screensaver. They offer the latter to their clients as a New Year gift. The gift undergoes improvements and becomes more and more animated and expansive. Offered freely on, it gets downloaded thousands of times which encourages the two designers to develop the Anooki’s universe for new supports.



Graphic, audiovisual and interactive creation agency.

Inook’s recent creations in Paris, Lyon and Tokyo bear witness to the trust that brands and institutions place in Innok’s creative approach. Only last year Inook designed the website for Petit Paumé and the Biennale of Lyon (for the 4th consecutive year), re-designed the website of the future Philharmonic of Paris, created an iPhone game for Renault and designed interfaces and pictograms for Fujitsu’s future «world» smartphone. Recently Inook won the web design tender organized by la Cité de la Musique in Paris.